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Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age by Emanuela Prandelli,Mohanbir Sawhney,Gianmario Verona

Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

by Emanuela Prandelli,Mohanbir Sawhney,Gianmario Verona


ISBN 13: 9781849800587

Format: Paperback (176 pages)
Publisher: Edward Elgar Publishing Ltd
Published: 29 Jan 2010

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